Addressable Markets translates buy-side business change into sell-side business improvement.

  • Our role: Complement and extend Sales, Marketing, Channel, Partner, and Product Development teams and intelligence 
  • Our approach: Frame the problem; find the facts; analyze the opportunity; craft the solution 

ADDRESSABLE MARKETS PROVIDES

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Analysis of...

Translated into...

Translated into...

  • Enterprise business innovation and disruption
  • Customer business goals, priorities, and capabilities 
  • Market-wide business IT acquisition behavior and preferences 
  • Buyer and influencer communication preferences

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Translated into...

Translated into...

Translated into...

  • Opportunity identification and assessment
  • Market communications impact assessment
  • Solution development
  • Channel and partner optimization
  • Pricing strategy
  • Differentiation approaches

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Supporting your...

Translated into...

Supporting your...

  • Sales planning
  • Positioning and messaging 
  • Go-to-market strategy 
  • Portfolio optimization
  • Solution development
  • Channel development and expansion 
  • Partnering strategy  
  • Campaign development 

Our Partners

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